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The Business of Podcasting Ep005: The 3 P’s of Podcasting with Adam Jaffrey

October 16, 2019
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In this episode, we invited Adam Jaffrey from Wavelength Creative to discuss his “3 P’s” framework in podcasting. The 3 P’s are essential elements in podcasting: production, packaging, and promotion. He presents compelling examples of each of the three Ps. Then, he talks about when to focus on each particular aspect of podcasting.

The Business of Podcasting Ep004: How Niche Should Your Podcast Be with Stephanie Campanella

October 9, 2019
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In this episode, our guest Stephanie Campanella discusses the importance of niche in the podcast business. She shares her approach to making her podcast. She also shares the strategies she learned as a podcast listener herself, and how she uses keyword research to develop the content of her podcast.

The Business of Podcasting Ep003: Using Paid Ads to Amplify Your Podcast (and business) with Will Wang

October 2, 2019
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Podcasting is a gateway to engage your audience with more valuable content. Today, we have Will Wang of Growth Labz share his experience on expanding his podcast, Marketing From The Trenches. Knowing which online platforms you can use to get more people watching, listening, and subscribing is vital.

In this episode, we share how using different platforms such as Facebook, YouTube, and LinkedIn can grow your show. With podcasting as a springboard, we also talk about how experimenting with varying types of content on different platforms will lead to better engagement and more conversions.

The Business of Podcasting Ep002: The Ultimate Conversion Tool with James Schramko

September 25, 2019
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Having a successful podcast channel means putting together high-quality shows. Each episode needs the perfect mix of the right guest, the right questions, and the right narrative. This episode is all about running a podcast that can stand out. Our special guest, James Schramko, will share his years of knowledge on this subject.

The Business of Podcasting Ep001: Podcast Growth Strategies with Matt Wolfe

September 18, 2019
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As a podcaster, it is important to know how to grow not just your audience, but your entire show as well. We had Matt Wolfe of the Hustle and Flowchart Podcast share his insights on this topic. Hustle and Flowchart is one of the worlds leading podcasts about business.
In this episode, Matt shares his top three strategies on growing your show. He also shared some of the effective methods they use for monetizing their show. We talk about paid ads, what show notes can do, and more, so sit back and enjoy the show.

How to Increase Leads from Podcasting

September 6, 2019

Savvy business owners have already started leveraging the power of podcasting to increase leads in their business. They know that it is vital to reach potential clients in the places where they hang out online—for example, podcasts. If you have a business, podcasts can amplify your results by reaching new markets and gaining customer trust. …

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Is the start of your episode ruining your show?

June 20, 2019

My intention with “Show Tips” is to give you simple (but effective) tips that will help you improve and grow your show. I’ll make sure to keep it practical and provide examples of shows I believe are doing it right. (So you can model them for your own show). If you are a podcast or …

Is the start of your episode ruining your show? Read More »