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The Business of Podcasting Ep049: Is Your Podcast Worth The Effort? Signs It’s Time To Stop Or Pivot

January 31, 2022

We talk about the importance of regularly evaluating your podcast even when it’s doing well, and which metrics to keep track of.

Plus, we guide you through the steps you need to take after making a decision based on your assessment.

The Business of Podcasting Ep048: Podcast Growth vs. Conversion (And How to Balance Both)

January 25, 2022

We reveal the secrets for a perfect growth and conversion balance…

And impart the best ways you can implement strategies and tactics to improve your efforts on both camps.

The Business of Podcasting Ep047: Tactically Great, But Strategically Poor — Why Your Podcast Isn’t Working

January 18, 2022

We teach you the difference between strategies and tactics, how to know if you’ve been executing the wrong strategy, and how to find the right strategy for your podcast.

The Business of Podcasting Ep046: Why Video Podcasting is No Longer Optional

January 12, 2022

We explain why video podcasting will surpass audio in 2022 and how you can use videos to leverage your podcast growth. We also go over some tips on how to start or shift to video podcasting.

The Business of Podcasting Ep045: Insights from Over 100 Podcast Audits in 2020

November 3, 2020

Today, I’ll be sharing with you my insights and observations on the common mistakes in podcasting (after auditing over 100 shows this year alone), and how you can stop making them!

The Business of Podcasting Ep044: A Simple (But Effective) Way to Get on More Podcasts with Kristin Molenaar

October 20, 2020

Today on the podcast, I am joined by Kristin Molenaar, CEO of YesBoss. We unpack ideas like how to pitch to become a guest, why it isn’t necessary to be on every social media platform to reach people, and why niching is especially important to gain a raving podcast audience.

The Business of Podcasting Ep043: It’s Not Luck… Fish Where the Fish Are

October 13, 2020

Getting your show noticed and heard by the people that matter requires effort, skill, and time. Today’s episode tackles the first steps to making sure your show hits the runway prepped and ready for success… and why it’s very similar to how you think about fishing.

The Business of Podcasting Ep042: A Step by Step Process for Using SEO to Grow Your Podcast with Gert Mellak

October 6, 2020

How do we know that our content is what the audience actually wants?

And how intentional should we be with content and SEO to play with the big leagues?

Those are just some of the questions we cover today with Gert Mellak from SEOLeverage. From figuring out if SEO can be the only podcast growth rider, to knowing what keywords you can and can’t compete for – we unpack so much in today’s episode.

The Business of Podcasting Ep041: What Metrics ACTUALLY Affect Podcast Rankings with Rob Walch

September 29, 2020

Today’s episode features Rob Walch, 2016 Podcasting Hall of Famer and the VP of Podcaster Relations for Libsyn. It is packed with priceless insights, tips, and strategies (that you’ll most likely not hear from anyone else).

The Business of Podcasting Ep040: Leveraging Multiple Income Streams for Your Podcast with Dave Jackson

September 22, 2020

This episode is the second of a two-part series with the amazing Podcasting Hall of Famer, Dave Jackson. We’ll be talking about why he chose to focus on podcast monetisation, mistakes podcasters make when promoting sponsors, and more.

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