We talk about the importance of regularly evaluating your podcast even when it’s doing well, and which metrics to keep track of.
Plus, we guide you through the steps you need to take after making a decision based on your assessment.
We reveal the secrets for a perfect growth and conversion balance…
And impart the best ways you can implement strategies and tactics to improve your efforts on both camps.
We teach you the difference between strategies and tactics, how to know if you’ve been executing the wrong strategy, and how to find the right strategy for your podcast.
We explain why video podcasting will surpass audio in 2022 and how you can use videos to leverage your podcast growth. We also go over some tips on how to start or shift to video podcasting.
The Business of Podcasting Ep046: Why Video Podcasting is No Longer Optional Read More »
Today, I’ll be sharing with you my insights and observations on the common mistakes in podcasting (after auditing over 100 shows this year alone), and how you can stop making them!
The Business of Podcasting Ep045: Insights from Over 100 Podcast Audits in 2020 Read More »
Today on the podcast, I am joined by Kristin Molenaar, CEO of YesBoss. We unpack ideas like how to pitch to become a guest, why it isn’t necessary to be on every social media platform to reach people, and why niching is especially important to gain a raving podcast audience.
Getting your show noticed and heard by the people that matter requires effort, skill, and time. Today’s episode tackles the first steps to making sure your show hits the runway prepped and ready for success… and why it’s very similar to how you think about fishing.
The Business of Podcasting Ep043: It’s Not Luck… Fish Where the Fish Are Read More »
How do we know that our content is what the audience actually wants?
And how intentional should we be with content and SEO to play with the big leagues?
Those are just some of the questions we cover today with Gert Mellak from SEOLeverage. From figuring out if SEO can be the only podcast growth rider, to knowing what keywords you can and can’t compete for – we unpack so much in today’s episode.
Today’s episode features Rob Walch, 2016 Podcasting Hall of Famer and the VP of Podcaster Relations for Libsyn. It is packed with priceless insights, tips, and strategies (that you’ll most likely not hear from anyone else).
This episode is the second of a two-part series with the amazing Podcasting Hall of Famer, Dave Jackson. We’ll be talking about why he chose to focus on podcast monetisation, mistakes podcasters make when promoting sponsors, and more.
If you’ve ever thought about podcasting at any point in your life, this episode was meant for you. From Dave Jackson’s experiences starting out as an early adopter of the platform, to profiting from your podcast, we discussed so much gold that it would be a crime not to listen in.
Today, I’ll be sharing some of the things that I’ve learned while taking a break myself. You’ll hear more about the consequences of missing weekly uploads, why you need to plan your episodes ahead of time, and so much more.
The Business of Podcasting Ep038: How to Get Your Podcast Back on Track After a Break Read More »