Have you ever asked yourself...

“Why aren't more people listening to and loving my podcast?”
“Why isn't my podcast producing more leads and profit for my business?”
“Why isn’t my podcast building my audience and authority more quickly?”

Many podcasts hit a plateau or stop growing as they once did.

Some podcasts never really take off at all.

It can be frustrating trying to work out what you should do next or where to put your focus.

A successful podcast has many elements, and if you are missing the mark on just one, it could mean the difference between success and failure.

Is it your content?
Is it your audience?
Is it your guests?
Are you on the right channels?
Is it the way you promote?

It’s like if you are baking a cake...

If you are missing just one ingredient or have the ratios wrong, the whole cake could be ruined.

Many podcasts give up way too early when success could be so close!

A podcast audit takes the guesswork out of what to do next and leans on the experience of others.

A podcast audit is a huge shortcut on the path to success.

Why listen to us?

Our first podcast failed terribly.

We thought we were doing a lot of things right, and it was just a matter of time before it became successful.

After 100 episodes we saw next to no progress and decided to pull the pin.

We were just not achieving any of the goals that we had for the podcast.

  • We were not building an audience.
  • It wasn't building my authority or expertise on a topic.
  • It did not produce any leads or profit for the business.

Very few people were listening or watching… and it was frustrating and expensive.

Valher Media exists today to help people prevent what happened to us.

In hindsight, it was very obvious where it all went wrong. We can only see that now after much more experience.

After years of working with other podcasters and doing other podcasts of our own, we started to notice patterns in successful podcasts.

We started to notice why some stopped growing or why a podcast would just fail completely.

We started to notice foundations a successful podcast must have.

In this audit, we will be comparing your podcast against these foundations and giving you insight on what to focus on next.

Who is this for?

To put it bluntly, the podcast audit is for business owners who want to grow faster with their podcast!

It is for business owners who realize trial and error is a dumb way to go about growing and leveraging a podcast into business success.

It is for business owners who understand it is much quicker and easier to leverage the experience of someone who has done it before and has a system.

How It Works

  • First, we collect your information and data.

    You will be required to answer some questions and provide access to your podcast data.

  • Then, we take this information, audit it and compare against our best practice and what we know works.

  • Lastly, we will have a call together to go over the results

    In this call, we will cover:

    • How your podcast compares to our most successful podcasts
    • What we believe you are doing well and should be doing more of
    • What we recommend you stop doing
    • A list of recommended action steps and priorities

    The aim of this call is to get you crystal clear on what you need to do next to take your podcast to the next level

What Areas We Look At:

Here is Valher Media's 11 Pillars of A Successful Podcast

  • One Specific Audience

    Have your content focused on where your target listeners could relate and see themselves to help them get better. Be your listeners your top priority. 

  • Brand Voice

    What do you stand for and how can you help your audience? Let your podcast be the voice of the message you want to spread to all parts of the world.

  • Value-Driven Content

    Craft content that improves the lives of your audience. Deliver content where your audience can relate, help, inspire, and motivate.

  • Consistent Content

    A good podcast publishes at least one piece of new content per week.

    One of the keys to developing a deep and meaningful relationship with your audience and stay top of mind.

  • Quality Production

    First impressions matter. If you sound and like an amateur, then that is what your audience will think of you.

    A quality sounding production builds trust with your audience and makes your content easier to consume.

  • Publishing System

    What channels should your podcast be on? Youtube? Facebook? iTunes? All of them? Publish your content where it can reach your target audience.

  • Promotion Strategy

    How do you let people know new episodes are live?

    How do you grow and attract new people to your podcast?

  • Call to Action

    Set clear next steps you want the audience to take.

    Help your audience know what to do next by telling them.

    Do not leave them to work it out on their own (because they won't).

  • Have Something to Offer Beyond the Podcast

    Always have other offers your audience can enjoy aside from your podcast. Have products and services where they can get additional knowledge from.

  • Leverage your podcast content into other assets

    Blog posts, emails, IGTV, and more. Don’t settle for one platform to promote your episodes. Have different sites where you can leverage and share the quality content you offer.

  • You use your podcast to access and network with key players in your niche

    Having a podcast is the best excuse to gain access to people you would not normally be able to. (Many miss out on this one and can often be the best source for joint ventures.) Invite the best guests and let them use your podcast to teach and share their knowledge with your audience.

One Specific Audience

Are you trying to be an expert in too many areas and to too many people?

Brand Voice

What do you stand for and how you help your audience?

Value-Driven Content

Content that improves the lives of your audience.

Consistent Content

A good podcast publishes at least one piece of new content per week.

One of the keys to developing a deep and meaningful relationship with your audience and stay top of mind.

Quality Production

First impressions matter. If you sound and look like an amateur, then that is what your audience will think of you.

A quality sounding production builds trust with your audience and makes your content easier to consume.

Publishing System

What channels should your podcast be on?
Youtube? Facebook? iTunes?
All of them?

Promotion Strategy

How do you let people know new episodes are live?

How do you grow and attract new people to your podcast?

Call to action

Are there clear next steps you want the audience to take?

Help your audience know what to do next by telling them.

Do not leave them to work it out on their own (because they won't).

Have Something to Offer Beyond the Podcast

(Products and services your business can sell for a profit)

Leverage your podcast content into other assets

Blog posts, emails, IGTV, and more.

You use your podcast to access and network with key players in your niche

Having a podcast is the best excuse to gain access to people you would not normally be able to. (Many miss out on this one and can often be the best source for joint ventures.)

What You Get:

  1. A clear plan on what to do next with your podcast
  2. An action plan of where you should focus attention next.
  3. Clear insight into how your podcast stacks up against some of the best performers.

Having your podcast audited by an expert with proven experience is a huge shortcut to success!

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