Have you ever asked yourself...
“Why are the quality of my leads dropping?”
“Why do the costs of my leads and sales seem to always be increasing?”
“Why isn't my advertising producing more leads and profit for my business?”
Many advertising campaigns hit a plateau or stop delivering as they once did.
Some campaigns never actually take off at all.
Or what used to work, no longer works.
It can be frustrating trying to work out what you should do next or where to put your focus.
A successful ad campaign has many elements, and if you are missing the mark on just one, it could mean the difference between success and failure.
Is it your ad copy?
Is it your targeting?
Is it your video or image creative?
Are you on the right platforms?
Is it the way you track and optimize?
It’s like if you are baking a cake...
If you are missing just one ingredient or have the ratios wrong, the whole cake could be ruined.
Many business owners give up way too early when success could be so close!
A paid ads review takes the guesswork out of what to do next and leans on the experience of others.
A paid ads review is a huge shortcut on the path to success.
Why listen to us?
We've seen countless businesses struggle with their paid ads.
They all thought they were doing a lot of things right, and it was just a matter of time before they would see success.
After spending thousands, tens of thousands, or even millions on ads, many of them still did not get the ROI they were pushing for.
They were just not achieving any of the goals that we had for the clients.
- They were not reaching their target audience.
- Their sales teams needed to try to sell to low quality leads.
- The rising cost to get a lead was reducing the profit in the business.
Very few people were engaging and converting… and it was frustrating and expensive for them.
Valher Media exists today to help people prevent this from happening.
After spending tens of millions on ads and running thousands of creatives for various businesses, it has become very obvious where most businesses go wrong.
With years of running paid advertising for other businesses and doing it for ourselves, we started to notice patterns in how to run successful paid ad campaigns.
We started to notice why ads stopped working, why lead costs were rising, even why a working campaign would just stop working completely.
We started notice the foundations of a successful paid ads campaign.
In this review, we will be comparing your ad campaign against these foundations and giving you insight on what to focus on next.
How It Works
First, we collect your information and data.
You will be required to answer some questions and provide access to your paid ad platforms data.
Then, we take this information, review it and compare against our best practice and what we know works.
Lastly, we will have a call together to go over the results
In this call, we will cover:
- How your paid ad campaigns compares to our most successful campaigns
- What we believe you are doing well and should be doing more of
- What we recommend you stop doing
- A list of recommended action steps and priorities
The aim of this call is to get you crystal clear on what you need to do next to take your paid advertising to the next level
- How your paid ad campaigns compares to our most successful campaigns
What Areas We Look At:
Valher Media's 9 Pillars of A Successful Paid Ads Campaign
Scenting and Congruency
Do your ad creatives align to your ad copy? Do your ads align to your offer? Does your offer align to your audience? Etc.
Specific Audiences
Are you trying to be an expert in too many areas and for too many people?
Brand Voice
What do you stand for and how do your offers help your target market overcome them?
Value-Driven Content
Does your content build rapport, engage and draw in your ideal prospect?
Fresh Creative
Every successful paid ads campaign publishes new creative regularly.
Quality Production
First impressions matter. If you sound and look like an amateur, then that is the type of lead you will obtain.
Omnipresence
What platforms should you run paid ads on? Facebook? Instagram? Youtube? TikTok? iTunes? All of them?
Consistently Testing
Your business success cannot be solely reliant on just one offer working forever.
Call to action
Are there clear next steps you want a potential lead to take? Are your campaigns guiding them through those steps appropriately?
Do not leave them to work it out on their own (because they won't).
Scenting and Congruency
Do your ad creatives align to your ad copy? Do your ads align to your offer? Does your offer align to your audience? Etc.
Specific Audiences
Are you trying to be an expert in too many areas and for too many people?
Brand Voice
What do you stand for and how do your offers help your target market overcome them?
Value-Driven Content
Does your content build rapport, engage and draw in your ideal prospect?
Fresh Creative
Every successful paid ads campaign publishes new creative regularly.
Quality Production
First impressions matter. If you sound and look like an amateur, then that is the type of lead you will obtain.
Omnipresence
What platforms should you run paid ads on? Facebook? Instagram? Youtube? TikTok? iTunes? All of them?
Consistently Testing
Your business success cannot be solely reliant on just one offer working forever.
Call to action
Are there clear next steps you want a potential lead to take? Are your campaigns guiding them through those steps appropriately?
Do not leave them to work it out on their own (because they won't).
What You Get:
- A clear plan on what to do next with your paid advertising
- An action plan of where you should focus attention next.
- Clear insight into how your paid ad campaigns stack up against some of the best performers.
Having your paid ads reviewed by an expert with proven experience is a huge shortcut to success!